Want More Clients? Write About the Why Not The How

Want More Clients? Write About the Why Not The How | AUTUMNLEOPOLD.COM | Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

I’ve had two wonderful conversations this week that both ended up having the same message. If you want to attract more clients to your business use your blog and write about the WHY not the HOW.

How many articles do you read out there that tell you how to do something? There are tons and tons of them. From, “How to Organize Your Pantry” to “How to lose 10 pounds in 10 days.” While these make good headlines and they may get a lot of traffic to your site do they convert into clients well? I’m not so sure.

It seems like people mostly read these articles so they can get tips on how to do things on their own. But how many times do they actually reach out to the writer to ask for help.

Want More Clients? Write About the Why Not The How | AUTUMNLEOPOLD.COM | Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

Writing Challenge

If you are a blogging entrepreneur I want you to try something new.

Do a month long experiment where you don’t write about the how but you actually write about the why. Write about, “Why You Should Organize Your Pantry” or “Why You Should Lose 10 Pounds.” Don’t tell them any steps or how to do it.

You can use case studies of past clients and write about results. You can tell them how they will feel, how they may save money, how it can lower blood pressure, promote independence, whatever outcomes you can think of.

What you are doing is giving outcomes not steps. Tell them the why, teach them the how.

Want More Clients? Write About the Why Not The How | AUTUMNLEOPOLD.COM | Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

Ask them to reach out to you if they would like help with the steps. Ask them to email you or private message you. Just implore them to reach out.

Tell them they can stay and live in the exact same space they are in or they can reach out for help and see the outcomes mentioned above.

Now, I can’t guarantee your blog will have as much blog traffic, but I can guarantee that you will resonate with your audience. You will attract a new audience and you will start gaining paying clients.

Sometimes it’s a choice you have to make between being popular (lots of site traffic) or being profitable (lots of actual clients).

Want More Clients? Write About the Why Not The How | AUTUMNLEOPOLD.COM | Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

Selling Your Message

You can’t expect to make money if you are not actively selling everyday. The above way of writing a blog is a form of selling. It’s called content marketing. It’s getting your message out daily.

People are fickle. They may bookmark or pin your “How To” posts but does it really grab them and make them want to reach out to you for help?

This is what I challenge you to work on in the next 30 days! I would love to hear your thoughts in the comments.

~Autumn

PS Want to learn how to write to sell without sounding spammy?

Check out my FREE Training 

Writing Workshop: Writing to Sell and Create Daily Income

Sign Up Here: http://bit.ly/2lmhgSZ

Why Opt-Ins Aren’t Working Anymore and What To Do Now?

Why Opt-Ins Aren't Working Anymore and What To Do Now? | AUTUMNLEOPOLD.COM| Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

Have you noticed lately on your blog or website that it’s a really slow painful process to get people to go for one of your opt-ins? Or that once people opt-in, grab your freebie, they unsubscribe. It’s like we are playing a cat and mouse game.

What’s the Problem?

Why Opt-Ins Aren't Working Anymore and What To Do Now? | AUTUMNLEOPOLD.COM| Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

People aren’t stopping to take the time to read anymore. They want your free content sure, but opting into your blog to read what you’ve written and enjoy being a part of your list just doesn’t hold the same sway for people anymore.

This may be because we all have very full in-boxes and multiple email addresses. Also, because we are being sold to everywhere! Content and e mail marketing are huge! Many times the content and offers are valuable, but other times the sales feel petty and like the blogger isn’t in it for you but only for themselves. I don’t think that’s necessarily true, it just seems that way because many solopreneur bloggers simply don’t know how or have the time to “nurture” their lists and provide all of the free content upgrades before they begin selling like the big bloggers do.

I also think people seem to forget that bloggers HAVE to make money somehow. There are overhead costs, costs for their time, and bloggers would like to be paid for their valuable content. Bloggers are providing a service whether it’s valuable information, entertainment or a place to find answers.

The Freebie Game

Why Opt-Ins Aren't Working Anymore and What To Do Now? | AUTUMNLEOPOLD.COM| Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

The FREE content and giveaway game has really taken over blogging; so much so, that you almost spend more time creating free content and giveaways to even interest people in your blog and less time really focusing on your craft or writing for your audience. That’s why big bloggers and companies with teams killing it right now.

If you are an individual blogger, entrepreneur, solopreneuer, mompreneur then you may be getting your blogging butt kicked by the big bloggers with the VA’s, the graphic designers, the CFO’s and the personal assistants. Now I’m not saying these people are bad by any means. Many of us aspire to have it all one day too. BUT, how to compete right now for your place in this noisy social media, to many emails, stop selling to me of I’ll unsubscribe you blog world?

Suggestions

Some I mention in my livestream Opt-In video:

Here are a few more ideas as well:

  • Stop competing. Take all of the time and energy you put into creating FREE opt-ins and channel it into your writing. Write EPIC content, post it on social media always linking back to your blog. Do this on REPEAT.
  • Start live-streaming and talking about how you really feel about whatever is going on in your niche. The more real you are the more you pique peoples interest. Always put a call to action to check out your blog, Facebook group, or current sales offer at the end of the videos (or somewhere in the video as well). Show these video’s live on your FB page and then email them to your existing tribe and embed them in a blog post.
  • Create an opt-in for your videos and your content.
  • Subscribe to only 5-10 of your favorite writers, bloggers, entrepreneurs who you know deliver great content time and time again. Do what they say. Don’t flood your own inbox and distract yourself from the writing and creating you should be doing.
  • Support other bloggers on the same level as yourself. Create your own tribe of bloggers, writers, and creators whom you subscribe to and support, by sharing posts, chatting in groups, or just offering words of support.
  • Remember the big bloggers had to start somewhere too!
  • DO NOT get discouraged! DO NOT GIVE UP YOUR DREAMS!

opt-in-1

 

~Autumn

Related Content: How to Not Let Resentment Ruin Your Business or Creativity

Doing What You’re Called to Do in 2017

Doing What You’re Called to Do in 2017 | AUTUMNLEOPOLD.COM | Mindset, message, self sabotage, self improvement, business, business tips, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, productivity, momlife, moms, writing, writing entrepreneurs, blogging organizers, blogging, blogger

Some of you, my loyal followers and readers might be asking the question lately about why am I talking so much about mindset? What happened to all of the organizing posts and what is this writing entrepreneur gig?

So I thought I would take some time to clarify the new message and mission of this blog for 2017 and beyond.

On Organizing

Let’s start with what happened to Smart Happy Organized and the organizing posts I was doing. I love home organizing and professional organizing and I loved writing about them. I just found that after three years my voice was changing, the people I wanted to impact and serve was changing, and I didn’t feel like I had much more to say about organizing.

In fact I was taking more of a minimalist stance and what I really wanted to start saying was get rid of your stuff and quit buying more! But of course that’s not everyone’s cup of tea.

So I decided to evolve and see where that takes me.

Doing What You’re Called to Do in 2017 | AUTUMNLEOPOLD.COM | Mindset, message, self sabotage, self improvement, business, business tips, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, productivity, momlife, moms, writing, writing entrepreneurs, blogging organizers, blogging, blogger

On Writing Entrepreneurs

Within the professional organizing world I met some amazing people who are not only professional organizers but writers and authors as well. I found myself talking more to them about the many different aspects of writing, blogging, publishing etc.

I became really excited about writing more myself and seeing where that could take me. Not just writing organizing posts but writing posts about changing your life, your mindset, your income, and of course the technical stuff for bloggers and entrepreneurs. I found I really want to impact and help those of us who write and want to earn an income using our writing in one way or another.

True story here, my mother was a writer. I used to make fun of her for saying she was a writer. Mostly because she had one very successful period in her life of being a writer and getting published. Then for years she only wrote in spurts, never tried to get paid, and never made any more money. Yet no matter what, she said she was a writer when people asked her what she did. In her heart she would always be a writer. My mother passed away in 2014 and I often wonder what she would think if she knew her daughter had become a writer too. I also wonder what her life may have been like if she had found inspiration and information in some form and from someone. So if I can be the inspiration, the coach, the mentor or whatever you want to call if for a writer out there who is struggling I believe that’s my purpose and my message. I can see it now.

You will hear and see me sharing my message daily or more if you follow me. That’s the scoop on the writing entrepreneur gig.

Doing What You’re Called to Do in 2017 | AUTUMNLEOPOLD.COM | Mindset, message, self sabotage, self improvement, business, business tips, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, productivity, momlife, moms, writing, writing entrepreneurs, blogging organizers, blogging, blogger

On Mindset

Lastly, you may be wondering where all of this mindset stuff is coming from and why am I grabbing on to it so tightly. At the end of 2016, a livestream video caught my eye by an author, speaker, and badass success coach named Kat Loterzo. After I watched the livestream I felt excited, energized, and a renewed sense of…something! I didn’t know what at that point but I wanted to explore it! So I watched more of her videos, began listening to her audio messages while I was walking the dog etc. I began journaling, doing mindset work, daily affirmations, and manifesting! I can’t really describe the change that was taking place in me but I was excited about something. About writing, getting back in shape, about calling whatever good I wanted into my life. Once I started on this course and saw that this manifestation was really working I knew I had to begin to share it with my tribe as well. Since this isn’t what I am known for I thought I would just start writing about it, introduce it and talk about how it’s really changed my path in my personal life, fitness, family, business, and writing. I should give credit and say how Kat  has really changed my path!

So I will be bringing you some of the things I learn and hopefully excite you and get you started on this kick ass journey too! If it’s not for you I totally get it. I’ll be talking about plenty of other topics that have to do with writing, blogging, small biz & entrepreneurship. Sometimes I may even throw in a mom story because I am a mom of an eight year old and crazy funny things happen all of the time.

Doing What You’re Called to Do in 2017 | AUTUMNLEOPOLD.COM | Mindset, message, self sabotage, self improvement, business, business tips, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, productivity, momlife, moms, writing, writing entrepreneurs, blogging organizers, blogging, blogger

But for now here is my message to you:

“I am a writing entrepreneur who wants to inspire, coach, mentor and serve you! I want you to become the kick ass writing entrepreneur you were born to be! I want to help you show up daily to work on your writing, your life and your business!”

#ShowUpDaily

#LifeIsNow

#LeadFromWithin

XOXO Autumn

PS. If you want to re-evaluate what you are doing in your life and business and figure out what you are called to do, I encourage you to jump into my:

FREE 12 Day Mindset & Manifestation Email Challenge for Your Life & Business http://bit.ly/2i6n5y4

Related Posts:

Daily Success Strategies for Your Biz in 2017

Step Up and Lead Your Business: Your Time is NOW!

Why You Should Start Practicing (Everything) Again

10 Questions Featuring Linda Samuels, CPO-CD, Immediate Past President of ICD

The first time I connected with Linda Samuels was online through her oh-so-thoughtful blog posts. She’s kind, caring, uber compassionate and is a leading inspiration for those helping to organize the world’s most chronically disorganized people. Linda spent the last two years as President of the Institute for Challenging Disorganization (ICD). She has spent the last eight years as an ICD program mentor. I could go on an on about her volunteerism in ICD and the National Association of Professional Organizers (NAPO).

I finally met Linda at  NAPO Conference and it was just like greeting an old but new friend! She’s always warm and always smiling! So now I would love to introduce you to my friend Linda Samuels, CPO-CD, and Immediate Past President of ICD.

Continue reading “10 Questions Featuring Linda Samuels, CPO-CD, Immediate Past President of ICD”

Why I Wrote to My Son Before He Was Born

I started writing to Jackson in February 2009 – yes, a whole 7 months before he was born.  Before we knew he was a “he”.  Before we had a car seat or knew how our lives would change.  Those letters in that little notebook detailed his beginning, and every so often I’ll open the notebook and write him a letter and a prayer that’s specific to what’s going on at the time.  I think this has been such a fun activity as a mom to share with him exactly what I was feeling, or being able to recall a memory so specifically.

I wanted to take it further than just “baby book” entries, or filling in simple dates. I probably started this in a simple notebook with a hard cover because we were a military family on one income and baby books can be really expensive. Whatever the reason, I love writing to him. I hope I can make Tanner’s book just as good.

I encourage you to take a moment and write to your children. It doesn’t need to be an entire book, but a note to convey your place as their mom in this moment. Connect with them through your words. What a fun keepsake to have as they grow old!

I’ll leave you with an example of one of my entries. Have an amazing week!

Continue reading “Why I Wrote to My Son Before He Was Born”