Opt-In Secrets: Forced Action vs. Natural Action

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Have you ever noticed some people offer nothing but the promise of a daily message as an opt-in? Others give away entire courses as an opt-in. Are there some kind of opt-in secrets we should know?

Let’s take a look.

“When you incentivize somebody to do something that is predicated on rewarding them with something else, you’re not actually getting the natural action. Forcing behavior instead of reacting to behavior.” Gary Vaynerchuk

Opt-In Secrets: Forced Action vs. Natural Action | AUTUMNLEOPOLD.COM | email marketing, content marketing, blogging, b2b, productivity, business tools, RESISTANCE, BLOCKS, FLOW, ALIGNMENT, Business tips, business, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss,

Forced Behavior List

Example 1: If you opt-in to my email list you’ll get my free 10 day coaching program. (Forced behavior).

Example 2: If you opt-in to my emails list you will get great content, ideas, strategies, and special offers, but nothing for free at this time. (natural behavior-their incentive is because they want to).

The forced behavior may work better to get them in but will they stay and will they be your ideal client?

Natural Action List

This is exactly the same thing we are trying to teach our eight year old right now.

Example 1: If you do your chores we’ll take you to get a toy later.

Example 2: If you do your chores you will be proud you contributed to the family and get a great sense of fulfillment.

The natural action is always better than the forced action. I’m not saying you shouldn’t offer both. But if your email list is growing slowly because people are taking the natural action that’s amazing! Those people want to be on your list, they value what you have to say, will become a repeat client and are not just there for the freebie never to be heard from again.

Many businesses are built one client at a time and that’s okay.

If your list is growing exponentially fast due to a badass free offer of some kind that’s great too. I challenge you in the future to see what your open rate is for those on this list vs. your natural action list. See who has stuck around, values what you have to say, become a repeat client, and not unsubscribed.

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Do Both

I would encourage you to have one of each kind of opt in to see which one performs better for your audience.

If you find one is way out performing the other then you know what you should be doing from now on.
Just some food for thought!

~Autumn

PS Grab a copy of my free e-book! Creating Your Vision, Vibe & Tribe http://bit.ly/2lTHKrV

If you would like to take it one step further and are looking to take your business to the next level or have been struggling to find your flow PM me now on FB
https://www.facebook.com/AutLeoBizCoach/
Let’s talk about working 1:1!
I care about you and your success!

Why Opt-Ins Aren’t Working Anymore and What To Do Now?

Why Opt-Ins Aren't Working Anymore and What To Do Now? | AUTUMNLEOPOLD.COM| Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

Have you noticed lately on your blog or website that it’s a really slow painful process to get people to go for one of your opt-ins? Or that once people opt-in, grab your freebie, they unsubscribe. It’s like we are playing a cat and mouse game.

What’s the Problem?

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People aren’t stopping to take the time to read anymore. They want your free content sure, but opting into your blog to read what you’ve written and enjoy being a part of your list just doesn’t hold the same sway for people anymore.

This may be because we all have very full in-boxes and multiple email addresses. Also, because we are being sold to everywhere! Content and e mail marketing are huge! Many times the content and offers are valuable, but other times the sales feel petty and like the blogger isn’t in it for you but only for themselves. I don’t think that’s necessarily true, it just seems that way because many solopreneur bloggers simply don’t know how or have the time to “nurture” their lists and provide all of the free content upgrades before they begin selling like the big bloggers do.

I also think people seem to forget that bloggers HAVE to make money somehow. There are overhead costs, costs for their time, and bloggers would like to be paid for their valuable content. Bloggers are providing a service whether it’s valuable information, entertainment or a place to find answers.

The Freebie Game

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The FREE content and giveaway game has really taken over blogging; so much so, that you almost spend more time creating free content and giveaways to even interest people in your blog and less time really focusing on your craft or writing for your audience. That’s why big bloggers and companies with teams killing it right now.

If you are an individual blogger, entrepreneur, solopreneuer, mompreneur then you may be getting your blogging butt kicked by the big bloggers with the VA’s, the graphic designers, the CFO’s and the personal assistants. Now I’m not saying these people are bad by any means. Many of us aspire to have it all one day too. BUT, how to compete right now for your place in this noisy social media, to many emails, stop selling to me of I’ll unsubscribe you blog world?

Suggestions

Some I mention in my livestream Opt-In video:

Here are a few more ideas as well:

  • Stop competing. Take all of the time and energy you put into creating FREE opt-ins and channel it into your writing. Write EPIC content, post it on social media always linking back to your blog. Do this on REPEAT.
  • Start live-streaming and talking about how you really feel about whatever is going on in your niche. The more real you are the more you pique peoples interest. Always put a call to action to check out your blog, Facebook group, or current sales offer at the end of the videos (or somewhere in the video as well). Show these video’s live on your FB page and then email them to your existing tribe and embed them in a blog post.
  • Create an opt-in for your videos and your content.
  • Subscribe to only 5-10 of your favorite writers, bloggers, entrepreneurs who you know deliver great content time and time again. Do what they say. Don’t flood your own inbox and distract yourself from the writing and creating you should be doing.
  • Support other bloggers on the same level as yourself. Create your own tribe of bloggers, writers, and creators whom you subscribe to and support, by sharing posts, chatting in groups, or just offering words of support.
  • Remember the big bloggers had to start somewhere too!
  • DO NOT get discouraged! DO NOT GIVE UP YOUR DREAMS!

opt-in-1

 

~Autumn

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