Why Opt-Ins Aren’t Working Anymore and What To Do Now?

Why Opt-Ins Aren't Working Anymore and What To Do Now? | AUTUMNLEOPOLD.COM| Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

Have you noticed lately on your blog or website that it’s a really slow painful process to get people to go for one of your opt-ins? Or that once people opt-in, grab your freebie, they unsubscribe. It’s like we are playing a cat and mouse game.

What’s the Problem?

Why Opt-Ins Aren't Working Anymore and What To Do Now? | AUTUMNLEOPOLD.COM| Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

People aren’t stopping to take the time to read anymore. They want your free content sure, but opting into your blog to read what you’ve written and enjoy being a part of your list just doesn’t hold the same sway for people anymore.

This may be because we all have very full in-boxes and multiple email addresses. Also, because we are being sold to everywhere! Content and e mail marketing are huge! Many times the content and offers are valuable, but other times the sales feel petty and like the blogger isn’t in it for you but only for themselves. I don’t think that’s necessarily true, it just seems that way because many solopreneur bloggers simply don’t know how or have the time to “nurture” their lists and provide all of the free content upgrades before they begin selling like the big bloggers do.

I also think people seem to forget that bloggers HAVE to make money somehow. There are overhead costs, costs for their time, and bloggers would like to be paid for their valuable content. Bloggers are providing a service whether it’s valuable information, entertainment or a place to find answers.

The Freebie Game

Why Opt-Ins Aren't Working Anymore and What To Do Now? | AUTUMNLEOPOLD.COM| Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

The FREE content and giveaway game has really taken over blogging; so much so, that you almost spend more time creating free content and giveaways to even interest people in your blog and less time really focusing on your craft or writing for your audience. That’s why big bloggers and companies with teams killing it right now.

If you are an individual blogger, entrepreneur, solopreneuer, mompreneur then you may be getting your blogging butt kicked by the big bloggers with the VA’s, the graphic designers, the CFO’s and the personal assistants. Now I’m not saying these people are bad by any means. Many of us aspire to have it all one day too. BUT, how to compete right now for your place in this noisy social media, to many emails, stop selling to me of I’ll unsubscribe you blog world?

Suggestions

Some I mention in my livestream Opt-In video:

Here are a few more ideas as well:

  • Stop competing. Take all of the time and energy you put into creating FREE opt-ins and channel it into your writing. Write EPIC content, post it on social media always linking back to your blog. Do this on REPEAT.
  • Start live-streaming and talking about how you really feel about whatever is going on in your niche. The more real you are the more you pique peoples interest. Always put a call to action to check out your blog, Facebook group, or current sales offer at the end of the videos (or somewhere in the video as well). Show these video’s live on your FB page and then email them to your existing tribe and embed them in a blog post.
  • Create an opt-in for your videos and your content.
  • Subscribe to only 5-10 of your favorite writers, bloggers, entrepreneurs who you know deliver great content time and time again. Do what they say. Don’t flood your own inbox and distract yourself from the writing and creating you should be doing.
  • Support other bloggers on the same level as yourself. Create your own tribe of bloggers, writers, and creators whom you subscribe to and support, by sharing posts, chatting in groups, or just offering words of support.
  • Remember the big bloggers had to start somewhere too!
  • DO NOT get discouraged! DO NOT GIVE UP YOUR DREAMS!

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~Autumn

Related Content: How to Not Let Resentment Ruin Your Business or Creativity

Why I Finally Switched to ConvertKit and Why You Should Too

Why I Finally Switched to ConvertKit and Why You Should Too! | autumnleopold.com | switching from MailChimp to ConvertKit, email marketing, affiliate marketing, content marketing

I get asked many time by clients what email provider I think they should use, MailChimp or ConvertKit. This of course is case by case and depends on their needs. However, as my needs have grown I have made a change. 

For the last three years I was using the email marketing platform called MailChimp.

Why Mail Chimp?

Was I happy with MailChimp? Yes, I was.

Did I have any bad experiences with MailChimp? Only one which I will get to in a second.

MailChimp had some amazing things going for it, the pricing, the integrations, and the email templates. One negative was setting up the automation.  It’s an additional fee, it’s not simple to set up and my sequences have gotten stuck before.

Finally, they didn’t have what I needed most, and that was support as an affiliate and content marketer.

You see MailChimp has a (non-blogger friendly) hardcore policy on affiliate links. I was actually locked out of my account after simply using a word in an email campaign that apparently was blacklisted by MailChimp which I had no idea about.

That’s a BIG thing to be locked out of YOUR entire email list without a moment’s notice! Not really acceptable in my book.

I also needed much better and faster customer service than MailChimp’s online only customer service. It took about 10 days for me to get back into my account after they froze it.

Why I Finally Switched to ConvertKit and Why You Should Too! | autumnleopold.com | switching from MailChimp to ConvertKit, email marketing, affiliate marketing, content marketing

 

What’s all the fuss about ConvertKit?

So I began hearing about Convert Kit from many of the webinars I was taking and decided to check it out. ConvertKit was built for bloggers by bloggers with the goal of growing your business through e mail marketing.

That said you don’t have to be a blogger. ConvertKit has gained such a great reputation that it’s now used by big podcasters, service-based business owners, course creators, YouTubers, and more. Basically any content-driven business owner.

Let me tell you about some of my favorite ConvertKit tools I have used so far:

  • Automation  on ConvertKit is so simple I don’t even have to explain it:

Why I Finally Switched to ConvertKit and Why You Should Too! | autumnleopold.com | switching from MailChimp to ConvertKit, email marketing, affiliate marketing, content marketing

  • You can create custom opt-in incentives to match the content of EACH blog post! (This is my favorite feature). The incentives can be automatically delivered when someone subscribes. Here is my opt in after my blog posts about my video series.

Why I Finally Switched to ConvertKit and Why You Should Too! | autumnleopold.com | switching from MailChimp to ConvertKit, email marketing, affiliate marketing, content marketing

Here is my opt-in after my blog post about how practicing makes progress:

Why I Finally Switched to ConvertKit and Why You Should Too! | autumnleopold.com | switching from MailChimp to ConvertKit, email marketing, affiliate marketing, content marketing

  • Additionally, within ConvertKit you can tag users based on what what form they opted into, what gift they downloaded, or other variables that can help with segmenting your list.
  • Right on the interface or dashboard ConvertKit tracks how many people see and sign up for my various forms or signup pages.
  • New blog posts can be turned into email broadcasts that are ready to send to your list automatically or they can be gathered into a weekly digest to send at a specific time.
  • Integrates with WordPress – so you don’t have to mess around with html code (the plugin lets you easily embed forms and pages anywhere on your site)
  • Won’t charge me twice (or more) for the single email address just because a subscriber was interested in more than one of my opt-in incentives.
  • When sending a broadcast email, ConvertKit makes it simple to include and exclude certain subscribers.
  • For up to 1000 subscribers you’ll pay only $29 per month.

When you’re going from $15 a month for MailChimp to $29 per month it really is worth it because you are getting more than double the needed services as well as excellent customer service and the tutorials are amazing!

If you’re interested in learning more about ConvertKit, click here. This is an affiliate link, and should you decide to sign up for ConvertKit using this link, I’ll receive a commission at no extra cost to you.