Why Did You Become An Entrepreneur?

Mindset, message, self sabotage, sales, selling, business, business tips, entrepreneur, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, productivity, blogging, blog course, info product, freelance, marketing, facebook, social media, email marketing, content marketing, business tools

Why did you become an entrepreneur? Have you ever sat down and asked yourself this and actually written down the answer?

Here’s my story.

I became an entrepreneur first because I needed somewhere to place some restless energy I had when I was trying to get over the fact we weren’t going to have more than one child. Sometimes your body tells you this before your brain and heart understand it. So you really need a place to focus the energy until the brain catches up and the heart heals.

Mindset, message, self sabotage, sales, selling, business, business tips, entrepreneur, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, productivity, blogging, blog course, info product, freelance, marketing, facebook, social media, email marketing, content marketing, business tools

I thought I had a unique skill and opportunity to help people organize their homes and lives. I became a professional organizer. I don’t believe you go into any kind of people business to just make money because there are probably so many easier ways to make money than working with humans who have needs and opinions of their own. I enjoyed my work and experiences with people.

At the same time I was invited write about organizing for a local newspaper’s mom blog with some very talented writers. Once I started writing I realized I how much I had missed it. I loved writing in high school and college, I had just let it go somewhere along the line.

I wrote for the blog for about a year when I realized I wanted to create my own organizing blog to help MORE people that I couldn’t get to locally. I did this while still working as a professional organizer.

Let’s just say my organizing blog blew up fast, in a good way! Suddenly, I was learning all about blogging, writing, social media marketing, e-mail marketing, creating webinars to sell, etc.etc. It was like going to college again but only taking all of the classes you LOVED! I was thoroughly absorbed and fascinated!

Mindset, message, self sabotage, sales, selling, business, business tips, entrepreneur, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, productivity, blogging, blog course, info product, freelance, marketing, facebook, social media, email marketing, content marketing, business tools

My new entrepreneur goal was to monetize my blog and write full time while subcontracting out professional organizing work. This is what I did for another year. I worked for almost five years as an organizer. After about a year of sub contracting work out I realized I wanted to let that part of the business go and focus on the blog and creating courses to help people learn all that I had learned.

Things were going great! But at some point I realized I wasn’t actually writing what I wanted to be writing about anymore. I was burnt out of the How To type of posts. I wanted to write about why we do things instead of how to do them.

So I evolved again from my organizing blog to just blogging under my name. At the same time I was getting many inquiries on doing virtual assistant (VA) work for people and entrepreneur coaching. I fully believe when God hands you a gift you receive it! I began to take these jobs and realized while I love do some VA work on the side, coaching entrepreneurs and helping them grow their business was it for me! I LOVE IT!

In the past year I became really attracted to studying about mindset growth and manifesting everything you want. You can already tell from what I’ve said when I find a topic that interests me I dive right in! I love being a lifelong student. Now, I have integrated the entrepreneur coaching with the mindset coaching and found my CALLING!

The point of me sharing my story with you is to let you know that most of the time the entrepreneur’s journey isn’t a straight line but more like a curvy windy path with roadblocks and dead ends along the way. But it’s also filled with amazing experiences, education, and joy!

I would LOVE if you shared your entrepreneur journey with me!

Don’t forget,

#ShowUpDaily
#LiveYOurPurpose
#LeadFromWithin

~Autumn

 

Opt-In Secrets: Forced Action vs. Natural Action

Opt-In Secrets: Forced Action vs. Natural Action | AUTUMNLEOPOLD.COM | email marketing, content marketing, blogging, b2b, productivity, business tools, RESISTANCE, BLOCKS, FLOW, ALIGNMENT, Business tips, business, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss,

Have you ever noticed some people offer nothing but the promise of a daily message as an opt-in? Others give away entire courses as an opt-in. Are there some kind of opt-in secrets we should know?

Let’s take a look.

“When you incentivize somebody to do something that is predicated on rewarding them with something else, you’re not actually getting the natural action. Forcing behavior instead of reacting to behavior.” Gary Vaynerchuk

Opt-In Secrets: Forced Action vs. Natural Action | AUTUMNLEOPOLD.COM | email marketing, content marketing, blogging, b2b, productivity, business tools, RESISTANCE, BLOCKS, FLOW, ALIGNMENT, Business tips, business, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss,

Forced Behavior List

Example 1: If you opt-in to my email list you’ll get my free 10 day coaching program. (Forced behavior).

Example 2: If you opt-in to my emails list you will get great content, ideas, strategies, and special offers, but nothing for free at this time. (natural behavior-their incentive is because they want to).

The forced behavior may work better to get them in but will they stay and will they be your ideal client?

Natural Action List

This is exactly the same thing we are trying to teach our eight year old right now.

Example 1: If you do your chores we’ll take you to get a toy later.

Example 2: If you do your chores you will be proud you contributed to the family and get a great sense of fulfillment.

The natural action is always better than the forced action. I’m not saying you shouldn’t offer both. But if your email list is growing slowly because people are taking the natural action that’s amazing! Those people want to be on your list, they value what you have to say, will become a repeat client and are not just there for the freebie never to be heard from again.

Many businesses are built one client at a time and that’s okay.

If your list is growing exponentially fast due to a badass free offer of some kind that’s great too. I challenge you in the future to see what your open rate is for those on this list vs. your natural action list. See who has stuck around, values what you have to say, become a repeat client, and not unsubscribed.

Opt-In Secrets: Forced Action vs. Natural Action | AUTUMNLEOPOLD.COM | email marketing, content marketing, blogging, b2b, productivity, business tools, RESISTANCE, BLOCKS, FLOW, ALIGNMENT, Business tips, business, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss,

Do Both

I would encourage you to have one of each kind of opt in to see which one performs better for your audience.

If you find one is way out performing the other then you know what you should be doing from now on.
Just some food for thought!

~Autumn

PS Grab a copy of my free e-book! Creating Your Vision, Vibe & Tribe http://bit.ly/2lTHKrV

If you would like to take it one step further and are looking to take your business to the next level or have been struggling to find your flow PM me now on FB
https://www.facebook.com/AutLeoBizCoach/
Let’s talk about working 1:1!
I care about you and your success!

Want More Clients? Write About the Why Not The How

Want More Clients? Write About the Why Not The How | AUTUMNLEOPOLD.COM | Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

I’ve had two wonderful conversations this week that both ended up having the same message. If you want to attract more clients to your business use your blog and write about the WHY not the HOW.

How many articles do you read out there that tell you how to do something? There are tons and tons of them. From, “How to Organize Your Pantry” to “How to lose 10 pounds in 10 days.” While these make good headlines and they may get a lot of traffic to your site do they convert into clients well? I’m not so sure.

It seems like people mostly read these articles so they can get tips on how to do things on their own. But how many times do they actually reach out to the writer to ask for help.

Want More Clients? Write About the Why Not The How | AUTUMNLEOPOLD.COM | Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

Writing Challenge

If you are a blogging entrepreneur I want you to try something new.

Do a month long experiment where you don’t write about the how but you actually write about the why. Write about, “Why You Should Organize Your Pantry” or “Why You Should Lose 10 Pounds.” Don’t tell them any steps or how to do it.

You can use case studies of past clients and write about results. You can tell them how they will feel, how they may save money, how it can lower blood pressure, promote independence, whatever outcomes you can think of.

What you are doing is giving outcomes not steps. Tell them the why, teach them the how.

Want More Clients? Write About the Why Not The How | AUTUMNLEOPOLD.COM | Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

Ask them to reach out to you if they would like help with the steps. Ask them to email you or private message you. Just implore them to reach out.

Tell them they can stay and live in the exact same space they are in or they can reach out for help and see the outcomes mentioned above.

Now, I can’t guarantee your blog will have as much blog traffic, but I can guarantee that you will resonate with your audience. You will attract a new audience and you will start gaining paying clients.

Sometimes it’s a choice you have to make between being popular (lots of site traffic) or being profitable (lots of actual clients).

Want More Clients? Write About the Why Not The How | AUTUMNLEOPOLD.COM | Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

Selling Your Message

You can’t expect to make money if you are not actively selling everyday. The above way of writing a blog is a form of selling. It’s called content marketing. It’s getting your message out daily.

People are fickle. They may bookmark or pin your “How To” posts but does it really grab them and make them want to reach out to you for help?

This is what I challenge you to work on in the next 30 days! I would love to hear your thoughts in the comments.

~Autumn

PS Want to learn how to write to sell without sounding spammy?

Check out my FREE Training 

Writing Workshop: Writing to Sell and Create Daily Income

Sign Up Here: http://bit.ly/2lmhgSZ

Why Opt-Ins Aren’t Working Anymore and What To Do Now?

Why Opt-Ins Aren't Working Anymore and What To Do Now? | AUTUMNLEOPOLD.COM| Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

Have you noticed lately on your blog or website that it’s a really slow painful process to get people to go for one of your opt-ins? Or that once people opt-in, grab your freebie, they unsubscribe. It’s like we are playing a cat and mouse game.

What’s the Problem?

Why Opt-Ins Aren't Working Anymore and What To Do Now? | AUTUMNLEOPOLD.COM| Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

People aren’t stopping to take the time to read anymore. They want your free content sure, but opting into your blog to read what you’ve written and enjoy being a part of your list just doesn’t hold the same sway for people anymore.

This may be because we all have very full in-boxes and multiple email addresses. Also, because we are being sold to everywhere! Content and e mail marketing are huge! Many times the content and offers are valuable, but other times the sales feel petty and like the blogger isn’t in it for you but only for themselves. I don’t think that’s necessarily true, it just seems that way because many solopreneur bloggers simply don’t know how or have the time to “nurture” their lists and provide all of the free content upgrades before they begin selling like the big bloggers do.

I also think people seem to forget that bloggers HAVE to make money somehow. There are overhead costs, costs for their time, and bloggers would like to be paid for their valuable content. Bloggers are providing a service whether it’s valuable information, entertainment or a place to find answers.

The Freebie Game

Why Opt-Ins Aren't Working Anymore and What To Do Now? | AUTUMNLEOPOLD.COM| Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

The FREE content and giveaway game has really taken over blogging; so much so, that you almost spend more time creating free content and giveaways to even interest people in your blog and less time really focusing on your craft or writing for your audience. That’s why big bloggers and companies with teams killing it right now.

If you are an individual blogger, entrepreneur, solopreneuer, mompreneur then you may be getting your blogging butt kicked by the big bloggers with the VA’s, the graphic designers, the CFO’s and the personal assistants. Now I’m not saying these people are bad by any means. Many of us aspire to have it all one day too. BUT, how to compete right now for your place in this noisy social media, to many emails, stop selling to me of I’ll unsubscribe you blog world?

Suggestions

Some I mention in my livestream Opt-In video:

Here are a few more ideas as well:

  • Stop competing. Take all of the time and energy you put into creating FREE opt-ins and channel it into your writing. Write EPIC content, post it on social media always linking back to your blog. Do this on REPEAT.
  • Start live-streaming and talking about how you really feel about whatever is going on in your niche. The more real you are the more you pique peoples interest. Always put a call to action to check out your blog, Facebook group, or current sales offer at the end of the videos (or somewhere in the video as well). Show these video’s live on your FB page and then email them to your existing tribe and embed them in a blog post.
  • Create an opt-in for your videos and your content.
  • Subscribe to only 5-10 of your favorite writers, bloggers, entrepreneurs who you know deliver great content time and time again. Do what they say. Don’t flood your own inbox and distract yourself from the writing and creating you should be doing.
  • Support other bloggers on the same level as yourself. Create your own tribe of bloggers, writers, and creators whom you subscribe to and support, by sharing posts, chatting in groups, or just offering words of support.
  • Remember the big bloggers had to start somewhere too!
  • DO NOT get discouraged! DO NOT GIVE UP YOUR DREAMS!

opt-in-1

 

~Autumn

Related Content: How to Not Let Resentment Ruin Your Business or Creativity

Why You Should STOP Focusing on Social Media to Promote Your Blog

Why You Should STOP Focusing on Social Media to Promote Your Blog |AUTUMNLEOPOLD.COM | Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

So many bloggers out there are other things besides bloggers. We are wives, husbands, mothers, fathers, business owners, employees, and even full time RVers. We are BUSY! We are scrambling to find time for everything blog related, particularly social media.

One thing we all have in common is we have a finite amount of time to write our blog content and share our messages. Some of us do this daily, some weekly, some multiple times per week based on what our schedule allows.

I’ve noticed a few things in the past year about people who blog that I would like to share as food for thought. Maybe you’ll find yourself in one of these categories and that’s okay!

  • Many small business owners, think they should be blogging to promote their business, but don’t know what to say, why they are saying it, how to promote their blog or their business, and how a blog even helps.
  • Many small business owners with blogs spend WAY too much time promoting their blog on social media driving up their blog traffic numbers…but for what purpose? Are you looking for clients? Is your blog monetized?
  • Many bloggers spend WAY too much time promoting their blog on social media driving up their blog traffic numbers…but for what purpose? Are you looking for clients? Is your blog monetized?
  • Many bloggers spend WAY too much time on social media looking for content to share on their social media platforms. Why?

Here’s the thing, I’m so not faulting you because I have done ALL OF THE ABOVE.  I’m encouraging you to ask and answer a few questions.

Why You Should STOP Focusing on Social Media to Promote Your Blog |AUTUMNLEOPOLD.COM | Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

Social Media Questions

What benefits are you getting from your social media activity?

Clients-how many per week/month?

Blog traffic-how is that traffic helping you?

Are you getting clients from it, sales, or if your blog is monetized, money?

How much time are you spending on each platform?

Is the amount of time you are promoting on social media worth the results you are getting?

What is something right now that you think you don’t have time for?

Could you do that instead of spending the time on social media?

What are the minimum things you should be doing on social media? (If you don’t know I’ll be blogging on this soon).

Here’s the Thing

I said you should stop focusing on social media but I didn’t say you should quit it all together. There are certain things you should do to promote your blog, your message and/or your sales activity.

However, those things can be done by you manually, by a team member, or a VA. The rest of your social activity NEEDS TO BE SCHEDULED.

Social media is nowhere near as important as:

Writing and creating quality content

Sharing your message/purpose with your audience daily

Sharing or offers and services with your audience daily

Growing your email list

Interacting with your tribe in your groups

Creating new products to sell

Remember it’s not about not having enough time, it’s about prioritizing to make time for the things that matter.

You’re making time to #ShowUpDaily, #LiveYourPurpose and #LeadFromWithin

~Autumn

 

10 Ways My Husband Supports My Dreams

10 WAYS MY HUSBAND SUPPORTS MY DREAMS | AutumnLeopold.com| Mindset, message, self sabotage, self improvement, business, business tips, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, productivity, momlife, moms

Lately, all of the mindset work has me thinking about all of the wonderful things I have in my life. Things I am grateful for and that are irreplaceable. Like the simple fact that I’ve always had my husbands support for my my business endeavors, my hobbies, my creative ideas and just about anything I choose to do. So I wanted to take a moment to let everyone know how thankful I am to have such a wonderful husband and father to our son!

10 WAYS MY HUSBAND SUPPORTS MY DREAMS | AutumnLeopold.com| Mindset, message, self sabotage, self improvement, business, business tips, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, productivity, momlife, moms

Here are 10 ways my husband supports me:

He’s gotten up between 3:30am and 5:30 am for the last 16 years to work to support our family.

He loans me money without discussion (well most of the time)!

He sacrifices his time with me and cares for our son when I have to work late.

He understands growing a business/dream takes time and tries (very hard) not to get frustrated.

He offers to proofread my blogs for me and I need to take him up on it so he will actually read them (plus I’ve had poor editing of my own posts as of late).

He’s ALWAYS excited about my new ideas!

He LOVES seeing me excited and passionate about my writing!

He loves that I am showing our son that moms work hard too.

He realizes that the coaching and education I receive for my business also helps me grow as a person.

He is still here loving and supports me daily!

Thank you my sweet husband, David.

10 WAYS MY HUSBAND SUPPORTS MY DREAMS | AUTUMNLEOPOLD.COM | Mindset, message, self sabotage, self improvement, business, business tips, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, productivity, momlife, moms

XOXO Autumn

Doing What You’re Called to Do in 2017

Doing What You’re Called to Do in 2017 | AUTUMNLEOPOLD.COM | Mindset, message, self sabotage, self improvement, business, business tips, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, productivity, momlife, moms, writing, writing entrepreneurs, blogging organizers, blogging, blogger

Some of you, my loyal followers and readers might be asking the question lately about why am I talking so much about mindset? What happened to all of the organizing posts and what is this writing entrepreneur gig?

So I thought I would take some time to clarify the new message and mission of this blog for 2017 and beyond.

On Organizing

Let’s start with what happened to Smart Happy Organized and the organizing posts I was doing. I love home organizing and professional organizing and I loved writing about them. I just found that after three years my voice was changing, the people I wanted to impact and serve was changing, and I didn’t feel like I had much more to say about organizing.

In fact I was taking more of a minimalist stance and what I really wanted to start saying was get rid of your stuff and quit buying more! But of course that’s not everyone’s cup of tea.

So I decided to evolve and see where that takes me.

Doing What You’re Called to Do in 2017 | AUTUMNLEOPOLD.COM | Mindset, message, self sabotage, self improvement, business, business tips, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, productivity, momlife, moms, writing, writing entrepreneurs, blogging organizers, blogging, blogger

On Writing Entrepreneurs

Within the professional organizing world I met some amazing people who are not only professional organizers but writers and authors as well. I found myself talking more to them about the many different aspects of writing, blogging, publishing etc.

I became really excited about writing more myself and seeing where that could take me. Not just writing organizing posts but writing posts about changing your life, your mindset, your income, and of course the technical stuff for bloggers and entrepreneurs. I found I really want to impact and help those of us who write and want to earn an income using our writing in one way or another.

True story here, my mother was a writer. I used to make fun of her for saying she was a writer. Mostly because she had one very successful period in her life of being a writer and getting published. Then for years she only wrote in spurts, never tried to get paid, and never made any more money. Yet no matter what, she said she was a writer when people asked her what she did. In her heart she would always be a writer. My mother passed away in 2014 and I often wonder what she would think if she knew her daughter had become a writer too. I also wonder what her life may have been like if she had found inspiration and information in some form and from someone. So if I can be the inspiration, the coach, the mentor or whatever you want to call if for a writer out there who is struggling I believe that’s my purpose and my message. I can see it now.

You will hear and see me sharing my message daily or more if you follow me. That’s the scoop on the writing entrepreneur gig.

Doing What You’re Called to Do in 2017 | AUTUMNLEOPOLD.COM | Mindset, message, self sabotage, self improvement, business, business tips, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, productivity, momlife, moms, writing, writing entrepreneurs, blogging organizers, blogging, blogger

On Mindset

Lastly, you may be wondering where all of this mindset stuff is coming from and why am I grabbing on to it so tightly. At the end of 2016, a livestream video caught my eye by an author, speaker, and badass success coach named Kat Loterzo. After I watched the livestream I felt excited, energized, and a renewed sense of…something! I didn’t know what at that point but I wanted to explore it! So I watched more of her videos, began listening to her audio messages while I was walking the dog etc. I began journaling, doing mindset work, daily affirmations, and manifesting! I can’t really describe the change that was taking place in me but I was excited about something. About writing, getting back in shape, about calling whatever good I wanted into my life. Once I started on this course and saw that this manifestation was really working I knew I had to begin to share it with my tribe as well. Since this isn’t what I am known for I thought I would just start writing about it, introduce it and talk about how it’s really changed my path in my personal life, fitness, family, business, and writing. I should give credit and say how Kat  has really changed my path!

So I will be bringing you some of the things I learn and hopefully excite you and get you started on this kick ass journey too! If it’s not for you I totally get it. I’ll be talking about plenty of other topics that have to do with writing, blogging, small biz & entrepreneurship. Sometimes I may even throw in a mom story because I am a mom of an eight year old and crazy funny things happen all of the time.

Doing What You’re Called to Do in 2017 | AUTUMNLEOPOLD.COM | Mindset, message, self sabotage, self improvement, business, business tips, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, productivity, momlife, moms, writing, writing entrepreneurs, blogging organizers, blogging, blogger

But for now here is my message to you:

“I am a writing entrepreneur who wants to inspire, coach, mentor and serve you! I want you to become the kick ass writing entrepreneur you were born to be! I want to help you show up daily to work on your writing, your life and your business!”

#ShowUpDaily

#LifeIsNow

#LeadFromWithin

XOXO Autumn

PS. If you want to re-evaluate what you are doing in your life and business and figure out what you are called to do, I encourage you to jump into my:

FREE 12 Day Mindset & Manifestation Email Challenge for Your Life & Business http://bit.ly/2i6n5y4

Related Posts:

Daily Success Strategies for Your Biz in 2017

Step Up and Lead Your Business: Your Time is NOW!

Why You Should Start Practicing (Everything) Again

Why You Should Focus On A Niche Within a Niche in 2017

Why You Should Focus On A Niche Within a Niche in 2017 | AUTUMNLEOPOLD.COM | Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools Mindset, message, self sabotage, self improvement

Looking back on 2016 I realize now I have been thinking too big when it comes to my business. Way too big! It’s time to talk about why you need more than a niche.

If there is anything I have learned over the past three years it’s when it comes to growing your business sometimes thinking too big leads you into trouble.

  • Like planning too many big projects or non-money making events.
  • Getting tons of people talking about your business but no leads that earn money.
  • Spending time on projects you don’t enjoy doing that don’t earn money.

The problem with thinking about your business in a grand scope of things leads you to do too many things that AREN’T MAKING YOU MONEY.

Yet, you think you should be doing things like:

  • Posting on every social media platform for exposure.
  • Having printed business cards and brochures to hand out.
  • Paying for advertising in places your ideal clients won’t even see.

You think you need to have EVERY.SINGLE.SERVICE. you offer printed on your business cards, brochures, and website so people won’t think of one thing you haven’t offered.

Why You Should Focus On A Niche Within a Niche in 2017 | AUTUMNLEOPOLD.COM | Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools Mindset, message, self sabotage, self improvement

Here’s my question to you.

What if you only offered one thing?

One thing where you are the expert. One thing you had such a good handle on you become known for that in your industry.

That one thing you could concentrate one, get better at, be known for, and make money from.

Even if it’s one or two or even three things do you get where I am coming from?

I look back at my brochure from professional organizing and I wanted specialize in too many areas. I was like a general contractor trying to get hired for tiling a kitchen. I mean who would you hire a tile expert or a general contractor? Both have experience but one has a specialty he is known for.

I know about thinking too big and wanting to serve people in too many different areas. I have such deep personal experience with this.

You end up trying to please to many people, trying to learn too many areas, letting yourself be sucked dry.

Focus on a Niche

They say to choose a niche and focus on that. I say choose a niche and focus on a smaller niche within that.

My niche is entrepreneurs.

My focused niche within that are writing entrepreneurs.

My message: Providing entrepreneurial support (blogging, marketing, VA work, mindset work, etc.) they need to show up daily to grow their business.

How long did it take me to figure this out? Three years!

That’s why I am encouraging you to figure out your focused niche in your business as soon as possible.

Thinking smaller is bigger in 2017.

Why You Should Focus On A Niche Within a Niche in 2017 | AUTUMNLEOPOLD.COM | Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools Mindset, message, self sabotage, self improvement

Keep peeling off the layers until you have found the one thing which you can offer and excel in. You can always add more later but right now it’s all about focusing. Honing in your purpose.

Here are some questions you can ask yourself:

Who are your target clients/readers?

Who aren’t your target clients/readers?

What do you offer your clients/readers that they think is “nice to have” vs “need to have”?

  • You want them to need what you have and not be able to find it elsewhere.

Do you offer so many services it’s hard to communicate what they are?

  • You want your message to be clear and simple.

Does your purpose (passion + gift = purpose) clearly align with what you want to offer your clients?

Does your niche offer what prospective clients/readers want?

What kind of clients have you refused before?

What do your clients think you do exactly? (you can ask them)

How can your niche be expanded into a variety of products or service?

I truly hope this helps you think a little smaller and focus in on how you could create something no one else is doing or tighten up and streamline what you already have.

Why You Should Focus On A Niche Within a Niche in 2017 | AUTUMNLEOPOLD.COM | Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools Mindset, message, self sabotage, self improvement

If you want to learn more about narrowing your focus sign up for my Mindset + Message + Money Free, Live training!

Blog Resources You Really Need in 2017

Blog Resources You Really Need in 2017 | AUTUMNLEOPOLD.COM | Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

It’s time to check out what blog resources you really need in 2017! In wrapping up 2016 I wanted to share some of my favorite tools and blog resources with you. Throughout the year I may try two or three different blog resources and then make a final decision on which one is the most reliable, easiest to use, and best suits my needs.

I love discovering new tools and blog resources and hope you do too! It’s always nice to find resources that have been tried by someone you trust. I hope you will find this post helpful in your 2017 blogging adventures!

Blog Resources You Really Need in 2017 | autumnleopold.com | blogging, blog resources, email marketing, photo editing, design, project management, social media, marketing

Blog Resources

*This post contains affiliate posts for which I may may a small commission if your click through to purchase. I am recommending this items solely based on my positive experience with them.

E Mail Service

I recently made the leap to Convert Kit from Mail Chimp and I am so glad I did! You can read about my experience here:

Why I Finally Switched to ConvertKit and Why You Should Too

Business Organization

Businessese

A one stop shop for legal forms for your business. DIY legal forms are customized for the needs of online entrepreneurs. If you are a blogger, a social media influencer, an influencer network, or an online business coach, our forms were created especially for you.

Trello

Project management using boards, lists, cards, and editorial calendars. Work with teams, collaborate on projects, and integrate with apps.

Google Analytics

Free web analytics resource helping you track and report website traffic. Helps you analyze data and insights to grow your business

Dropbox

A secure file sharing and storage service. Create, share, collaborate. Send and sync files fast.

Blog Calendars and Social Media Planners

Blog Calendar 1   Editable and Printable 2017 Calendar

Blog Planner & Calendar 2

Social Media Planner Templates

Social Media & Marketing

Meet Edgar

Smart social media scheduling and planning tool. Build a social media update library that can be used over and over again.

Tailwind

Pinterest and Instagram scheduling and marketing tool. Schedule, discover, and measure results of Pinterest activity.

The Knowtbook

Amy Lynn Andrews digital notebook that covers topics such as online business, social media, internet marketing, blogging and working from home. One time fee, packed with information and updated often.

Maximize Marketing Club

An exclusive online community for solopreneur women who understand that building relationships is vital to growing a small business.

As a member, you’ll learn how to make the most of today’s marketing platforms, attract prospective clients, and get the results you need.

 

Blog Resources You Really Need in 2017 | AUTUMNLEOPOLD.COM | Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

Blog & Website Hosting

Bluhost

BlueHost is an excellent Linux based web hosting provider that is recommended by WordPress official site in view of their prices, features, speed, uptime, and technical support.

Blogging

Building a Framework: The Ultimate Blogging Handbook by Abby Lawson

Effective strategies that will help bloggers take tangible action steps toward building a better blog and creating a stronger framework for their online business.

Design

Creative Market Photos, graphics, templates, themes, fonts, etc.

 

Restored 316 Themes

Premium WordPress themes for the female entrepreneur. Installation services, custom design services, liive wordpress training.

Organized Assistant

A website design and content marketing service specializing in helping woman solopreneurs to maximize their online presence through blogging. Website and blog design, blogging services, WordPress Maintenance.

Photo Editing

Canva for Work

Design tool and photo editor

Picmonkey

Design tool and photo editor

Save

Save

Why I Finally Switched to ConvertKit and Why You Should Too

Why I Finally Switched to ConvertKit and Why You Should Too! | autumnleopold.com | switching from MailChimp to ConvertKit, email marketing, affiliate marketing, content marketing

I get asked many time by clients what email provider I think they should use, MailChimp or ConvertKit. This of course is case by case and depends on their needs. However, as my needs have grown I have made a change. 

For the last three years I was using the email marketing platform called MailChimp.

Why Mail Chimp?

Was I happy with MailChimp? Yes, I was.

Did I have any bad experiences with MailChimp? Only one which I will get to in a second.

MailChimp had some amazing things going for it, the pricing, the integrations, and the email templates. One negative was setting up the automation.  It’s an additional fee, it’s not simple to set up and my sequences have gotten stuck before.

Finally, they didn’t have what I needed most, and that was support as an affiliate and content marketer.

You see MailChimp has a (non-blogger friendly) hardcore policy on affiliate links. I was actually locked out of my account after simply using a word in an email campaign that apparently was blacklisted by MailChimp which I had no idea about.

That’s a BIG thing to be locked out of YOUR entire email list without a moment’s notice! Not really acceptable in my book.

I also needed much better and faster customer service than MailChimp’s online only customer service. It took about 10 days for me to get back into my account after they froze it.

Why I Finally Switched to ConvertKit and Why You Should Too! | autumnleopold.com | switching from MailChimp to ConvertKit, email marketing, affiliate marketing, content marketing

 

What’s all the fuss about ConvertKit?

So I began hearing about Convert Kit from many of the webinars I was taking and decided to check it out. ConvertKit was built for bloggers by bloggers with the goal of growing your business through e mail marketing.

That said you don’t have to be a blogger. ConvertKit has gained such a great reputation that it’s now used by big podcasters, service-based business owners, course creators, YouTubers, and more. Basically any content-driven business owner.

Let me tell you about some of my favorite ConvertKit tools I have used so far:

  • Automation  on ConvertKit is so simple I don’t even have to explain it:

Why I Finally Switched to ConvertKit and Why You Should Too! | autumnleopold.com | switching from MailChimp to ConvertKit, email marketing, affiliate marketing, content marketing

  • You can create custom opt-in incentives to match the content of EACH blog post! (This is my favorite feature). The incentives can be automatically delivered when someone subscribes. Here is my opt in after my blog posts about my video series.

Why I Finally Switched to ConvertKit and Why You Should Too! | autumnleopold.com | switching from MailChimp to ConvertKit, email marketing, affiliate marketing, content marketing

Here is my opt-in after my blog post about how practicing makes progress:

Why I Finally Switched to ConvertKit and Why You Should Too! | autumnleopold.com | switching from MailChimp to ConvertKit, email marketing, affiliate marketing, content marketing

  • Additionally, within ConvertKit you can tag users based on what what form they opted into, what gift they downloaded, or other variables that can help with segmenting your list.
  • Right on the interface or dashboard ConvertKit tracks how many people see and sign up for my various forms or signup pages.
  • New blog posts can be turned into email broadcasts that are ready to send to your list automatically or they can be gathered into a weekly digest to send at a specific time.
  • Integrates with WordPress – so you don’t have to mess around with html code (the plugin lets you easily embed forms and pages anywhere on your site)
  • Won’t charge me twice (or more) for the single email address just because a subscriber was interested in more than one of my opt-in incentives.
  • When sending a broadcast email, ConvertKit makes it simple to include and exclude certain subscribers.
  • For up to 1000 subscribers you’ll pay only $29 per month.

When you’re going from $15 a month for MailChimp to $29 per month it really is worth it because you are getting more than double the needed services as well as excellent customer service and the tutorials are amazing!

If you’re interested in learning more about ConvertKit, click here. This is an affiliate link, and should you decide to sign up for ConvertKit using this link, I’ll receive a commission at no extra cost to you.

Video Blogs 8-13: No Excuse November Challenge

Video Blogs 8-13: No Excuse November Challenge | AUTUMNLEOPOLD.COM | Mindset, message, self sabotage, self improvement, business, business tips, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, productivity

In case you’ve missed the latest round of Video Blogs for my #NoExcuseNovember challenge here they are! Click on each title to watch. Don’t forget to subscribe to my You Tube Channel and give me a thumbs up and share if you like the video. I’m trying super hard to make each topic relevant to creative entrepreneurs and bloggers. Also, if you have a topic idea or question you would like me to address, just let me know in the comments.

Video Blogs 8-13: No Excuse November Challenge | AUTUMNLEOPOLD.COM | Mindset, message, self sabotage, self improvement, business, business tips, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, productivity

 

Video Blogs:

8. WHY MY SIGNATURE SYSTEM FAILED

9. WHAT TO DO WHEN YOUR FRIENDS AND FAMILY JUST DON’T GET IT

10. BUSINESS TRANSITIONS

11. 3 Reasons it’s Okay to Lose Blog/Email Subscribers

12. Don’t Sell Based on Price

13. How to Keep Your Confidence as an Entrepreneur