In the first post I introduced you to some helpful ways to find organizing clients. You can catch up by reading that post here, Organizing Clients: How To Find More, Part 1
Here are five more ideas to get your business moving and help you find organizing clients.
How to Find Organizing Clients
I’m sure you have heard this before and it’s true getting out in front of people will get you clients. I have three good examples for this.
- One, is look for speaking opportunities in your niche. If you want to work with moms think about speaking to moms groups, church groups, or neighborhood groups. I love to do fun and engaging talks with moms. I always have a raffle and a giveaway. I always collect as much information as they’re willing to give. It’s nice to e mail them a follow up, give them a call, or mail them a card if they give you an address. Sometimes these little touches come at just the right time and they happen to need you.
- Usually, I can turn a moms group speaking engagement into a few different workshops where I have 4-6 moms and we will have a get together and talk about the spaces they need organized. It saves them some money because I charge a workshop rate instead of a one on one rate. If they still need help after, they now know, like, trust me, and feel more comfortable hiring me.
- Two, is find a free place in your town where you can speak monthly. Promote it well and invite friends, neighbors, and teachers to get the word out. No matter who shows up do your talk. Do the same thing monthly. People will come. Use this to collect information and follow the above steps. This will get the word out about you. You can also eventually pitch products here too.
- If you are organizing for seniors assisted living facilities may let you speak there. You can also ask the assisted living facility to be their professional organizer they list in the services directory.
Referrals from other organizers are a great way to fill in the dry spells you may be having in your own business. You not only get paid but gain experience in a variety of different organizing scenarios.
- To get referrals you need to really builds relationships with the other PO’s in your area.
- Some advice here…don’t call and ask to pick their brain about your business. Call and ask to take them to coffee, let them get to know you, and then tell them you would love to be a referral for them.
You can also build relationships with other PO’s and subcontract (at a lower rate) for them. Same info applies as the above.
You can love it or hate it but it’s there to be used to help you find organizing clients.
- At the very least you should sign up for the free version just to let people and google know you are out there. Once you have the money I do recommend signing up until your website gets known by google and the majority of people calling you say they found you by your website. Once you get more established you can stick with it or not.
- Some FMO tips are: it really helps if you are one of the first ones to call the client after the notification is sent. Always follow right up with an e mail as well.
- Try to keep the boundaries of your service area. Don’t poach clients from other organizers areas.
- Don’t take clients you have no experience working with. As in don’t take a level IV hoarding client if you are a brand new organizer with no experience. You can help that client find the right organizer and ask the organizer to be on their team. That is how you gain experience without harming the client or yourself.
Your About Me page is prime real estate on your website or blog. This is where you want to talk the education and life experiences you have that will help your clients solve their problems. You want to be warm, personal, and even humorous. Do not be corporate sounding. People want empathy and compassion.
- I got my very best client because I had put on my About page that I moved to Colorado from Bartlett, TN where we spent 11 years. Turns out that is where my client was from as well and I knew exactly where her mother had lived. This client told me other organizers had called her but she wanted me because I came here from Memphis like she did. You never know what small detail a client is going to connect with.
I really hope you take these tips into consideration and that they help you get out there and find those clients who need you!
If you are interested in learning more please join my Facebook Group: Smart Happy Professional Organizers
If you have any more tips or stories to add I would love to hear about them in the comments section.