I’ve had two wonderful conversations this week that both ended up having the same message. If you want to attract more clients to your business use your blog and write about the WHY not the HOW.
How many articles do you read out there that tell you how to do something? There are tons and tons of them. From, “How to Organize Your Pantry” to “How to lose 10 pounds in 10 days.” While these make good headlines and they may get a lot of traffic to your site do they convert into clients well? I’m not so sure.
It seems like people mostly read these articles so they can get tips on how to do things on their own. But how many times do they actually reach out to the writer to ask for help.
If you are a blogging entrepreneur I want you to try something new.
Do a month long experiment where you don’t write about the how but you actually write about the why. Write about, “Why You Should Organize Your Pantry” or “Why You Should Lose 10 Pounds.” Don’t tell them any steps or how to do it.
You can use case studies of past clients and write about results. You can tell them how they will feel, how they may save money, how it can lower blood pressure, promote independence, whatever outcomes you can think of.
What you are doing is giving outcomes not steps. Tell them the why, teach them the how.
Ask them to reach out to you if they would like help with the steps. Ask them to email you or private message you. Just implore them to reach out.
Tell them they can stay and live in the exact same space they are in or they can reach out for help and see the outcomes mentioned above.
Now, I can’t guarantee your blog will have as much blog traffic, but I can guarantee that you will resonate with your audience. You will attract a new audience and you will start gaining paying clients.
Sometimes it’s a choice you have to make between being popular (lots of site traffic) or being profitable (lots of actual clients).
Selling Your Message
You can’t expect to make money if you are not actively selling everyday. The above way of writing a blog is a form of selling. It’s called content marketing. It’s getting your message out daily.
People are fickle. They may bookmark or pin your “How To” posts but does it really grab them and make them want to reach out to you for help?
This is what I challenge you to work on in the next 30 days! I would love to hear your thoughts in the comments.
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