Why You Should STOP Focusing on Social Media to Promote Your Blog

So many bloggers out there are other things besides bloggers. We are wives, husbands, mothers, fathers, business owners, employees, and even full time RVers. We are BUSY! We are scrambling to find time for everything blog related, particularly social media.

One thing we all have in common is we have a finite amount of time to write our blog content and share our messages. Some of us do this daily, some weekly, some multiple times per week based on what our schedule allows.

I’ve noticed a few things in the past year about people who blog that I would like to share as food for thought. Maybe you’ll find yourself in one of these categories and that’s okay!

  • Many small business owners, think they should be blogging to promote their business, but don’t know what to say, why they are saying it, how to promote their blog or their business, and how a blog even helps.
  • Many small business owners with blogs spend WAY too much time promoting their blog on social media driving up their blog traffic numbers…but for what purpose? Are you looking for clients? Is your blog monetized?
  • Many bloggers spend WAY too much time promoting their blog on social media driving up their blog traffic numbers…but for what purpose? Are you looking for clients? Is your blog monetized?
  • Many bloggers spend WAY too much time on social media looking for content to share on their social media platforms. Why?

Here’s the thing, I’m so not faulting you because I have done ALL OF THE ABOVE.  I’m encouraging you to ask and answer a few questions.

Why You Should STOP Focusing on Social Media to Promote Your Blog |AUTUMNLEOPOLD.COM | Business tips, business, branding, entrepreneurs, startup, solopreneur, mompreneur, biz, girlboss, ladyboss, ecourse, blog course, info product, freelance, marketing, instagram, pinterest, facebook, LinkedIn, Twitter, social media, email marketing, content marketing, blogging, b2b, productivity, business tools

Social Media Questions

What benefits are you getting from your social media activity?

Clients-how many per week/month?

Blog traffic-how is that traffic helping you?

Are you getting clients from it, sales, or if your blog is monetized, money?

How much time are you spending on each platform?

Is the amount of time you are promoting on social media worth the results you are getting?

What is something right now that you think you don’t have time for?

Could you do that instead of spending the time on social media?

What are the minimum things you should be doing on social media? (If you don’t know I’ll be blogging on this soon).

Here’s the Thing

I said you should stop focusing on social media but I didn’t say you should quit it all together. There are certain things you should do to promote your blog, your message and/or your sales activity.

However, those things can be done by you manually, by a team member, or a VA. The rest of your social activity NEEDS TO BE SCHEDULED.

Social media is nowhere near as important as:

Writing and creating quality content

Sharing your message/purpose with your audience daily

Sharing or offers and services with your audience daily

Growing your email list

Interacting with your tribe in your groups

Creating new products to sell

Remember it’s not about not having enough time, it’s about prioritizing to make time for the things that matter.

You’re making time to #ShowUpDaily, #LiveYourPurpose and #LeadFromWithin

~Autumn

 

7 Replies to “Why You Should STOP Focusing on Social Media to Promote Your Blog”

  1. Great reminders, Autumn! I encourage my clients to focus on one purpose for a period of time. 1 month, 3 months, 6 months or a year. Then, as that time comes to an end we determine if we want to keep going with that focus or try a different one. It helps them stay on topic when writing their blog posts. Thanks for sharing these great questions.

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