Have you ever noticed some people offer nothing but the promise of a daily message as an opt-in? Others give away entire courses as an opt-in. Are there some kind of opt-in secrets we should know?
Let’s take a look.
“When you incentivize somebody to do something that is predicated on rewarding them with something else, you’re not actually getting the natural action. Forcing behavior instead of reacting to behavior.” Gary Vaynerchuk
Forced Behavior List
Example 1: If you opt-in to my email list you’ll get my free 10 day coaching program. (Forced behavior).
Example 2: If you opt-in to my emails list you will get great content, ideas, strategies, and special offers, but nothing for free at this time. (natural behavior-their incentive is because they want to).
The forced behavior may work better to get them in but will they stay and will they be your ideal client?
Natural Action List
This is exactly the same thing we are trying to teach our eight year old right now.
Example 1: If you do your chores we’ll take you to get a toy later.
Example 2: If you do your chores you will be proud you contributed to the family and get a great sense of fulfillment.
The natural action is always better than the forced action. I’m not saying you shouldn’t offer both. But if your email list is growing slowly because people are taking the natural action that’s amazing! Those people want to be on your list, they value what you have to say, will become a repeat client and are not just there for the freebie never to be heard from again.
Many businesses are built one client at a time and that’s okay.
If your list is growing exponentially fast due to a badass free offer of some kind that’s great too. I challenge you in the future to see what your open rate is for those on this list vs. your natural action list. See who has stuck around, values what you have to say, become a repeat client, and not unsubscribed.
I would encourage you to have one of each kind of opt in to see which one performs better for your audience.
If you find one is way out performing the other then you know what you should be doing from now on.
Just some food for thought!
PS Grab a copy of my free e-book! Creating Your Vision, Vibe & Tribe http://bit.ly/2lTHKrV
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I care about you and your success!