While there is something to be said about speaking engagements and knocking on doors, marketing for new customers can be easier and less costly than in the past due to to the fact that three out of four people use smartphones, computers, or tablets to find local business.
Aside from social media there are several other ways for marketing your professional organizing business locally.
Marketing Your Professional Organizing Business
- Free: sign up and start racking up positive reviews.
- Yelp is used as a local search engine to find local businesses as well as posting reviews of businesses. You can list your business for free.
- A Membership based search engine for local businesses that provides reviews.
- Includes complaint resolution and live support.
- Basic fee $3.25 per month.
- Business listings appear in Google Maps
- You can get reviews on your Google + Page
- You can add photos and videos
- Basic Listing is free
- $9.95 per/mo gets you photos and a description
- Trusted name
- Receives millions of searches
- Features a mobile app
- Add a map to show your local
- Basic Listing is free
- Have to purchase your areas to be show client details.
- Have to respond quickly because you are competing with other area organizers.
- Good for exposure even if you don’t want to pay
- Service that matches clients to screened pros
- Pay per lead.
- Basic profile listing free
- Advertising with Houzz is very expensive
- Good customer service
- Lets you add a profile and give custom quotes to clients.
- Pay Per quote
- Good place to get reviews online
- Free to use
- No lead fees
- Invite only
- Payment goes through Amazon
To find out whether you already have local listings use Moz Local
- $84 per year
- Ensures listings are correct
- Pushes data to all major search engines
What you should include in your listings (if possible)?
Description of your business (remember to speak in terms of benefits that you can do for the client NOT the services you provide.
List of services
Business phone number
Photos and videos
Hours of operation
Forms of payment
Specialties and Certifications
What to do if you get a negative review?
Don’t panic! Use the opportunity to to respond quickly, discuss the issue with the client, provide your best customer service, and find a resolution.
Take a few hours today to make sure your business is searchable online. I have to say even I have some work to do from this post.
I would love to hear what has worked for you marketing your business online and locally!
Please make sure to share this post in your online organizing groups so all organizers can get to work!