Looking back on 2016 I realize now I have been thinking too big when it comes to my business. Way too big! It’s time to talk about why you need more than a niche.
If there is anything I have learned over the past three years it’s when it comes to growing your business sometimes thinking too big leads you into trouble.
- Like planning too many big projects or non-money making events.
- Getting tons of people talking about your business but no leads that earn money.
- Spending time on projects you don’t enjoy doing that don’t earn money.
The problem with thinking about your business in a grand scope of things leads you to do too many things that AREN’T MAKING YOU MONEY.
Yet, you think you should be doing things like:
- Posting on every social media platform for exposure.
- Having printed business cards and brochures to hand out.
- Paying for advertising in places your ideal clients won’t even see.
You think you need to have EVERY.SINGLE.SERVICE. you offer printed on your business cards, brochures, and website so people won’t think of one thing you haven’t offered.
Here’s my question to you.
What if you only offered one thing?
One thing where you are the expert. One thing you had such a good handle on you become known for that in your industry.
That one thing you could concentrate one, get better at, be known for, and make money from.
Even if it’s one or two or even three things do you get where I am coming from?
I look back at my brochure from professional organizing and I wanted specialize in too many areas. I was like a general contractor trying to get hired for tiling a kitchen. I mean who would you hire a tile expert or a general contractor? Both have experience but one has a specialty he is known for.
I know about thinking too big and wanting to serve people in too many different areas. I have such deep personal experience with this.
You end up trying to please to many people, trying to learn too many areas, letting yourself be sucked dry.
Focus on a Niche
They say to choose a niche and focus on that. I say choose a niche and focus on a smaller niche within that.
My niche is entrepreneurs.
My focused niche within that are writing entrepreneurs.
My message: Providing entrepreneurial support (blogging, marketing, VA work, mindset work, etc.) they need to show up daily to grow their business.
How long did it take me to figure this out? Three years!
That’s why I am encouraging you to figure out your focused niche in your business as soon as possible.
Thinking smaller is bigger in 2017.
Keep peeling off the layers until you have found the one thing which you can offer and excel in. You can always add more later but right now it’s all about focusing. Honing in your purpose.
Here are some questions you can ask yourself:
Who are your target clients/readers?
Who aren’t your target clients/readers?
What do you offer your clients/readers that they think is “nice to have” vs “need to have”?
- You want them to need what you have and not be able to find it elsewhere.
Do you offer so many services it’s hard to communicate what they are?
- You want your message to be clear and simple.
Does your purpose (passion + gift = purpose) clearly align with what you want to offer your clients?
Does your niche offer what prospective clients/readers want?
What kind of clients have you refused before?
What do your clients think you do exactly? (you can ask them)
How can your niche be expanded into a variety of products or service?
I truly hope this helps you think a little smaller and focus in on how you could create something no one else is doing or tighten up and streamline what you already have.
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