I am convinced I need a a weekly email marketing plan and healthy and growing email list of loyal followers. In today’s online society this equivalent to word of mouth on the streets and much much more.
Your email audience, the people that have entrusted you with their name and email because they want to hear what you have to say, are a very big part of your business, and need to become your friends.
These are the people who will spread the word about your business and expertise, as well as buy your products from you. They should be treated with care and respect and not just pocketed away in “Subscriberland.” Which we are all probably guilty of doing. But maybe you just didn’t know what to do with your e mail list before so I’m here to tell you a few things I have learned and tested!
I want to give you a quick and easy way you can start communicating with your list weekly! I’ll tell you how to prepare for it, ideas on what information to provide, plus the number one biggest thing you have to include in every email!
Weekly Email Marketing Plan Do’s and Dont’s:
- First you HAVE to email your list(s) EVERY week or even DAILY! I get asked all of the time why this is and the answer is simple: you want to build a relationship with your new friends. You want to welcome them with content that they will find valuable to their lives and businesses. (It’s okay to miss one week or so if you have things going on but do your best not to.)
- It DOESN’T have to be a standard newsletter every week. (We will get into content late but the old fashioned formatted time consuming newsletter styles are not where it’s at now.)
- You ALWAYS need to LEAD your audience back to your core content which is your website, or blog. This is the number one thing you have to do in your weekly e mails. I like to include links to recent blog posts or even past blog posts that I think are relevant to the week’s topic. If you have a great new optin you could lead them there since it’s a freebie.
- SCHEDULE an e mail planning day. Sit down and brainstorm topics for the month. Then write the basic email for each week. Go ahead and type them up and save them as templates. You can always add in things that come up at the last minute, but the bulk of the work will be done. This is something I recently have made a big priority.
- If you have PROMISED some sort of freebie make sure you deliver it IMMEDIATELY!
- The next e mail after the cheat sheet should be packed with a punch of valuable content they your new friends can IMPLEMENT immediately. This might help the people who just opted in for the freebie stick around a little longer. If they don’t they were never meant to be.
- The third email is where you can provide value and introduce your product or service you are selling.
- The fourth email and on can be on REPEAT where you offer VALUE and make an OFFER of your service or product.
Remember by emailing weekly you are engaging with your audience, building trust and sharing valuable expertise and content. Your audience will reward you with sharing your content, talking up your expertise and products, and hopefully becoming paid clients or purchase your products.
This should definitely get you started with a new weekly e mail marketing plan, or get your old plan fired up! If you have reservations about sending a weekly e mail I would love to talk about it here! Or if I would love to hear about how sending a weekly e mail has helped you become more engaged and boosted your business!