I get asked many time by clients what email provider I think they should use, MailChimp or ConvertKit. This of course is case by case and depends on their needs. However, as my needs have grown I have made a change.
For the last three years I was using the email marketing platform called MailChimp.
Why Mail Chimp?
Was I happy with MailChimp? Yes, I was.
Did I have any bad experiences with MailChimp? Only one which I will get to in a second.
MailChimp had some amazing things going for it, the pricing, the integrations, and the email templates. One negative was setting up the automation. It’s an additional fee, it’s not simple to set up and my sequences have gotten stuck before.
Finally, they didn’t have what I needed most, and that was support as an affiliate and content marketer.
You see MailChimp has a (non-blogger friendly) hardcore policy on affiliate links. I was actually locked out of my account after simply using a word in an email campaign that apparently was blacklisted by MailChimp which I had no idea about.
That’s a BIG thing to be locked out of YOUR entire email list without a moment’s notice! Not really acceptable in my book.
I also needed much better and faster customer service than MailChimp’s online only customer service. It took about 10 days for me to get back into my account after they froze it.
What’s all the fuss about ConvertKit?
So I began hearing about Convert Kit from many of the webinars I was taking and decided to check it out. ConvertKit was built for bloggers by bloggers with the goal of growing your business through e mail marketing.
That said you don’t have to be a blogger. ConvertKit has gained such a great reputation that it’s now used by big podcasters, service-based business owners, course creators, YouTubers, and more. Basically any content-driven business owner.
Let me tell you about some of my favorite ConvertKit tools I have used so far:
- Automation on ConvertKit is so simple I don’t even have to explain it:
- You can create custom opt-in incentives to match the content of EACH blog post! (This is my favorite feature). The incentives can be automatically delivered when someone subscribes. Here is my opt in after my blog posts about my video series.
Here is my opt-in after my blog post about how practicing makes progress:
- Additionally, within ConvertKit you can tag users based on what what form they opted into, what gift they downloaded, or other variables that can help with segmenting your list.
- Right on the interface or dashboard ConvertKit tracks how many people see and sign up for my various forms or signup pages.
- New blog posts can be turned into email broadcasts that are ready to send to your list automatically or they can be gathered into a weekly digest to send at a specific time.
- Integrates with WordPress – so you don’t have to mess around with html code (the plugin lets you easily embed forms and pages anywhere on your site)
- Won’t charge me twice (or more) for the single email address just because a subscriber was interested in more than one of my opt-in incentives.
- When sending a broadcast email, ConvertKit makes it simple to include and exclude certain subscribers.
- For up to 1000 subscribers you’ll pay only $29 per month.
When you’re going from $15 a month for MailChimp to $29 per month it really is worth it because you are getting more than double the needed services as well as excellent customer service and the tutorials are amazing!
If you’re interested in learning more about ConvertKit, click here. This is an affiliate link, and should you decide to sign up for ConvertKit using this link, I’ll receive a commission at no extra cost to you.
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