Do you wish more people would read, see, and benefit from your blog? Think of three things you are doing to make that happen. Okay, is Pinterest on your list? No…well it should be. Let me tell you why.
Have you noticed lately on your blog or website that it’s a really slow painful process to get people to go for one of your opt-ins? Or that once people opt-in, grab your freebie, they unsubscribe. It’s like we are playing a cat and mouse game.
What’s the Problem?
People aren’t stopping to take the time to read anymore. They want your free content sure, but opting into your blog to read what you’ve written and enjoy being a part of your list just doesn’t hold the same sway for people anymore.
This may be because we all have very full in-boxes and multiple email addresses. Also, because we are being sold to everywhere! Content and e mail marketing are huge! Many times the content and offers are valuable, but other times the sales feel petty and like the blogger isn’t in it for you but only for themselves. I don’t think that’s necessarily true, it just seems that way because many solopreneur bloggers simply don’t know how or have the time to “nurture” their lists and provide all of the free content upgrades before they begin selling like the big bloggers do.
I also think people seem to forget that bloggers HAVE to make money somehow. There are overhead costs, costs for their time, and bloggers would like to be paid for their valuable content. Bloggers are providing a service whether it’s valuable information, entertainment or a place to find answers.
The Freebie Game
The FREE content and giveaway game has really taken over blogging; so much so, that you almost spend more time creating free content and giveaways to even interest people in your blog and less time really focusing on your craft or writing for your audience. That’s why big bloggers and companies with teams killing it right now.
If you are an individual blogger, entrepreneur, solopreneuer, mompreneur then you may be getting your blogging butt kicked by the big bloggers with the VA’s, the graphic designers, the CFO’s and the personal assistants. Now I’m not saying these people are bad by any means. Many of us aspire to have it all one day too. BUT, how to compete right now for your place in this noisy social media, to many emails, stop selling to me of I’ll unsubscribe you blog world?
Some I mention in my livestream Opt-In video:
Here are a few more ideas as well:
- Stop competing. Take all of the time and energy you put into creating FREE opt-ins and channel it into your writing. Write EPIC content, post it on social media always linking back to your blog. Do this on REPEAT.
- Start live-streaming and talking about how you really feel about whatever is going on in your niche. The more real you are the more you pique peoples interest. Always put a call to action to check out your blog, Facebook group, or current sales offer at the end of the videos (or somewhere in the video as well). Show these video’s live on your FB page and then email them to your existing tribe and embed them in a blog post.
- Create an opt-in for your videos and your content.
- Subscribe to only 5-10 of your favorite writers, bloggers, entrepreneurs who you know deliver great content time and time again. Do what they say. Don’t flood your own inbox and distract yourself from the writing and creating you should be doing.
- Support other bloggers on the same level as yourself. Create your own tribe of bloggers, writers, and creators whom you subscribe to and support, by sharing posts, chatting in groups, or just offering words of support.
- Remember the big bloggers had to start somewhere too!
- DO NOT get discouraged! DO NOT GIVE UP YOUR DREAMS!
Related Content: How to Not Let Resentment Ruin Your Business or Creativity
Admittedly, when I first started on LinkedIn I didn’t know what I was doing. So my first step was finding people in my industry to see what they were doing and emulate them.
I did that to the best of my ability and my connections started growing. I took a class on LinkedIn at a conference, and I also hired a LinkedIn best practices expert to go over my profile with me.
Once I got my profile just right my next step was to build a a group where we could post our blogs and share like and comment on each others blogs. I kept it relatively small so we could support each other and get to know each other.
This LinkedIn group was the first way I really began to see growth in my blog traffic. Once I realized groups were the key I then created a Facebook group to do the same thing as well as join several blog promotion groups.
LinkedIn Best Practices
You have to be careful not to spam the group as participation is very important. You want to build up trust and credibility. Especially if you want to gain clients or are looking to be hired in that industry.
I also find some incredible content to share with my groups.
Another valuable resource to take advantage of is when LinkedIn offers you to being publishing you should take advantage of it. This allows you to get your brand in front of many more industry leaders and influencers.
Finally, the more active you are the more you will be seen. Figure out if that is where your audience is and if so, use it as one of your main platforms. Many people get great leads and clients from LinkedIn, but you have to put the time and work in.
Here are a few of my favorite tools:
How to search on LinkedIn
For more specific steps you can take to maximize your profile please grab your copy of my free guide below.
When you start out as a blogger you are usually inspired by someone else’s blog. You see how amazing and inspiring they are and you want to do that too. You have the goal of helping people in your niche and you hope to eventually monetize your blog. Does that sound about right? Yes, that was me too and I wish I could say it worked out that smoothly! But of course there were (and still are) some bumps along the road. So I wanted to take a second before 2017 gets rolling and reflect on my biggest blogging mistakes in the past two years.
*Please note the links in this post may be affiliate links and I may make a commission if you click through to purchase.
Not monetizing right away. I played by some imaginary rules and figured I needed a respectable sized email list and excellent traffic to my blog before I monetize. I should have just used the mantra, “Good is better than perfect.”
I was already a respected leader in my industry due to my social media presence and my willingness to help others in my niche for free for a very long time. I should have used that an at least started affiliate marketing earlier. I literally made nothing on my blog the first year. I made just enough to cover my costs.
What would I do differently?
- Look for products I liked, used and enjoyed, and become an affiliate.
- Learn all I could from courses and books about affiliate marketing.
Not having good time management. Having a new blog is like having a newborn. It really takes so much time learning everything you need JUST to get up to par. Between the time investment and the monetary investment you can end up drained, business broke, struggling with weight gain, and your family mad at you. That may or may not have happened to me! 😉
What would I do differently?
- When you are in the planning phases of your blog sit down and learn some time management techniques.
- Learn how to put yourself and self care first. Starting a blog will take many hours of sedentary work that you should account for lest you want to gain weight!
- Learn how to prioritize and be productive, not just busy.
- Set boundaries with your family and yourself. Work time is work time and family time is family time.
I had no idea what professional blogging meant. A professional blogger is a blogger who is getting paid for their work. I had been blogging for an area newspaper where I had an editor and did very little marketing of my own. For some reason when bloggers start out they think if they write it then people will read it. If you are a year or two into the blogging journey then you know marketing your blog takes up 80% of your time. I wish I had learned more in the beginning about email marketing, online marketing, building a good foundation, brand awareness. SO. MANY. THINGS. I didn’t know about and had to learn the LONG. HARD. WAY, not to mention spending thousands of dollars.
What would I do differently?
- Pick a few really good blogging coaches and course to invest in.
- PLAN what I need to learn, how long it will take, and what is my ROI.
If you have any blogging mistakes you would like to share we would LOVE to hear about them in the comments!
AMAZING RESOURCE UPDATE: CHECK BACK FOR A POSSIBLE FLASH SALE COMING UP FOR THE GENIUS BLOGGERS TOOLKIT IN 2017!
One of my goals for 2016 was to sit down and research some of the tools I could use to help me work smarter not harder. Because frankly friends I am tired of spinning my wheels and getting nowhere fast! I want to see results and I am betting you do too! So I want to share my new tool I’m using to to help drive traffic from my Pinterest Business Account to my blog. It is a Pinterest Scheduling tool called Board Booster.
If you blog and you haven’t tried Instagram yet you should. You can use it to enhance and develop our brand. You can share images that reflect your business, your products, and your brand. As a blogger you can use Instagram to showcase your involvement in your niche. Your Instagram fee gives your audience a chance to get to know you more personally as well. It should not just be about business or promotion.
Instagram is a great way to generate interest in upcoming blogs or projects. You can use Instagram posts as teasers or to introduce new things to your audience.
I remember when I had no idea what a hashtag actually was! I would see them and think, how annoying they were. I didn’t realize if you clicked on them it would open you up to a whole new world of exactly what you were interested in. No matter what side of the hashtag issue you are on it seems like they are here to stay. So for those of you holdouts who haven’t really figured out what hashtags are or how to use them effectively this post is for you! I have also created a free cheat sheet with some of my favorite organizing related hashtags that are currently being used! Now you will have no excuse and have to try them!
I don’t know about you but sometimes I get super frustrated trying to find the right picture for each of my social media platforms. Then on top of finding the right picture you have to know what size to make the picture. It gets to be a little bit too much! So I did some research via: Social Media Examiner, and found the ideal size images you need for some of the most popular platforms. To help you out even more I’ve created a downloadable PDF file with the same information.
I have black holes and time sucks just like everyone else. I know I am supposed to be somewhat of an expert since I am a professional organizer and all. However, just because I know how to tell you how you should be managing your time, doesn’t mean I am perfect at it when it comes to certain aspects of my own time. We all have our own struggles. I thought I would confess and share a few of my “time sucks” and see if they were similar to yours.